In the decade 2000s, the Hindi film industry would often claim to define Indian Cinema. Bollywood’s sense of importance probably stems from the fact that Hindi films cater to the largest audience in the country. After all, cinema is a business at the end of the day and the industry with the maximum revenue can afford to boast, even if the yardstick is an irrational one. Cut to 2019, Bollywood finds itself on a sticky wicket as far as the Box Office is concerned for the top three all-time grossers in Indian Cinema have come out of the South: Baahubali: The Conclusion, Baahubali: The Beginning and 2.0.
To add to that, the Hindi version of Prabhas’ latest bilingual film Saaho became the most watched Bollywood film (in terms of ticket sales) in the first weekend this year, going past Salman Khan’s Eid release Bharat. The fact that Saaho managed to achieve this feat despite being a non-holiday release is even more remarkable. Of course, Prabhas is now a pan-India face thanks to the humungous success of the Baahubali series and unlike dubbed films, Saaho was shot in Hindi. Still, this development points to the influx of South Cinema into the Bollywood market.
Why is Bollywood lagging behind?